Public Domain Starbucks Coffee Company, founded inhas grown to an international brand.
Such adaptation is essential to the long-term survival and growth of the business, especially amid aggressive competition. Governmental intervention can determine the rate and path of business development.
Nonetheless, this same external factor creates an opportunity for the company to improve its products. In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business.
Still, the business can improve through adjustments to provide more healthful options to consumers. Economic changes directly and indirectly influence business performance.
Nonetheless, the company has the opportunity to grow through expansion in high-growth developing markets, such as in Asia.
Social trends influence consumer behaviors and, in turn, affect the remote or macro-environment of the business in terms of revenues.
This tendency is also linked to busy lifestyles in urban environments. Inability to do so can reduce the company profits. The company has the opportunity to increase the healthfulness of its menu items.
The company needs to address the following technological external factors: Also, the company can apply more automation to maximize productivity, based on the external factor of increasing business automation.
Furthermore, the business can improve its mobile services to reach more consumers via its mobile apps. Based on the technological trend of increasing sales through mobile devices, the company can expect revenue growth through mobile channels.
This company analysis examines the influence of ecological trends on businesses and consumers. The aim of these endeavors is to address the opportunities associated with the rising interest for corporate environmental programs, and the increasing emphasis on sustainable business practices.
On the other hand, changes in climate conditions in some regions threaten the company. Changes in legal systems and new laws shape the remote or macro-environment of businesses by imposing new requirements.
However, the same external factor creates an opportunity to improve the business by implementing a comprehensive animal welfare policy, which can attract more customers who are interested in animal welfare.
This recommendation also addresses the threat linked to the healthy lifestyle trend, and the threat associated with health regulations in workplaces and schools.
Also, the company can further diversify its supply chain to address the threat of changes in climate conditions in some regions. It is recommended that the company increase its market penetration in high-growth markets.
This recommendation also deals with the opportunity to grow based on rising disposable incomes in various markets around the world.
The strategic goal should include improving the environmental impact of the business, while strengthening the brand and consumer perception about the business.May 23, · PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors.
PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.
This work was produced by one of our professional writers as a learning aid to help you with your studies. Published: Mon, 20 Aug Tags: PESTLE Analysis, PESTEL Analysis, PEST Analysis Introduction.
A PESTLE analysis provides and analysis of six of the key macro level factors which affect a business and the decision which it makes (Grant, ).
McDonald’s PESTEL/PESTLE analysis (Political, Economic, Social, Technological, Ecological, Legal external factors in the remote or macro-environment) is shown in this fast food service restaurant chain business case study. PEST analysis of the UK shows that nation seems to be in good hands with regard to its future & growth in the United Kingdom is set to keep on advancing.
PESTEL is a strategic analytical tool used to evaluate external environment for the business.
Specifically, Tesco PESTEL analysis involves an evaluation of political, economic, social, technological, environmental and legal factors affecting the retail chain.